We’ve Always Been Essential Partners. Now It’s Official: Public Conversations Project Has Unveiled a New Name and Brand Strategy

September 13, 2016

Public Conversations Project is excited to unveil a new name and brand strategy to reach communities in urgent need of new conversations. 

The new name and identity culminated from two years of analysis, research, and a strategic process to better address the many challenges facing the nation and the world. 26 years after the founding of the organization by a group of colleagues at the Family Institute of Cambridge, our body of practice in shaping courageous conversations is well known and respected. We are now ready to boldly proclaim the power and relevance of our work and move assertively to share our practices, our training, and our consultation with new audiences hungry for better ways to be in community.

The name “Essential Partners” emerged because we get to the issues at their essence. We work through long-term, sustained partnership with communities that want to find a new way to be together. Our years of action research have shown that new possibilities emerge when people whose views differ turn to one another as essential partners to discover a path forward. We are ready to be your partners in uncovering the essential connection that is hidden in the midst of difference. Learn more about the work that led us in a more detailed story.

 

 

We’ve already embarked on paths to train the next generation of practitioners, create courageous communities through sustained engagement, and better tell the story of our impact through narrative and numbers. This fall we will equip facilitators to lead conversations between Black Lives Matter leaders and police officers in North Carolina, equip six universities to practice dialogue in classrooms and throughout campus, and train facilitators in Finland who will engage deep questions about the refugee crisis and its effects on their communities. And we have the capacity to do so much more. 

Our Executive Director Parisa Parsa summed it up:

“Essential Partners invites us each to discover and re-discover the core of who we are and what we value. Grounded in our own truth, we can find both the courage and the generosity to listen to those we have considered our enemies. This continued discovery of our partnership as neighbors sharing a community, a nation, a planet is absolutely essential to crafting a vibrant future.”

Our commitment to growing our mission is stronger than ever, and your support is key to sharing the good news of our mission. We know another world is possible, and together we can bring it to life.